Secrets Behind PEPSI's LOGO. Amuzed..!!!
Breathtaking Document Reveals Pepsi's Logo is Pinnacle of Entire Universe Over years Pepsi spent several hundred million dollars on a new logo. Everyone figured they had just ripped off the Obama logo. But now an internal document from the branding company has surfaced: Breathtaking bullshit. See, there's no way the branding agency could charge millions if they just went in and told Pepsi, "Yea, we kinda rotated your old logo a little bit, and made the wavy white line thingy in the middle go diagonal." Instead, they prepared this 27-page document, titled "BREATHTAKING Design Strategy," to prove that this logo is a veritable Da Vinci Code of branding, drawing on everything from magnetic fields to the "Golden Ratio." Highlights: Convention is transformed into innovation with Pepsi's DNA of the future: 1 Feng shui; the Renaissance; the Mobius Strip. All of it was leading up to Pepsi. The earth itself? A mere precursor t...
